It is very essential to optimize an ecommerce shop with necessary keywords, Meta tags and links so that it can be easily noticeable by various search engines such as Google, Yahoo and Bing. If your ecommerce store is developed on presta shop platform or any ecommerce platform, it is advisable to keep a check on its SEO and improve it on timely basis.
We, at Hyphen Technologies provide prestashop SEO services including basic as well as advanced that consist of prestashop module installation and alteration of the shop codes as and when required. Here’s a list of both basic as well as advanced prestashop services provided by our prestashop SEO experts.
- Identifying the best keywords relevant to your niche: Before starting with SEO, we should keep in mind the words or phrases that will be most useful to up-rank your web pages in the search results. For this, we need to check the market where you wish to sell your product, targeted customers with reference to location, age, gender, occupation and more. After determining the keywords, we then check among them which ones are the top traffic gainers and then those are used in carrying out SEO activities for your shop.
Write the product description on your own: We create keyword enriched descriptions for your product and also create necessary meta tags for titles, descriptions, product labels which include a meaningful URL focusing your e-store’s SEO. Same way Meta tags are created for categories and manufacturers and thus your product will be crawled easily by Google.
Preparing sitemaps and robots.txt: Mostly, these two extremely important documents are ignored even though they are preferred by Google the most. Using prestashop SEO module, Google site maps and robots.txt files are created.
- Navigation from old to new pages : If you have an ecommerce shop on any other platform and wish to migrate it to Prestashop then for that our presta shop SEO experts create 301 redirect pages to notify Google and other search engines that the current shop URL has been changed.
Systematic data: With the help of Google rich snippets, data containing manufacturer, price, quantity, cost, delivery price and more is transferred to search engine in such a way that along with your website, it shows the ratings and reviews received by your product. It will look like this :
- Combining presta shop with schema.org: Schema.org is a website that informs search engines whether the content is of an ecommerce store, website or something else. It works for Google, Bing, and Yahoo! by typing “itemtype” as keyword tag.
With these various SEO techniques, Hyphen technologies promise to bring your prestashop shine among the top search results of any search engine.